Today’s “Only in San Francisco” moment

There was a big fire at one of my client’s yesterday, Original Joe’s. OJ’s is a 70 year old, family owned and operated restaurant in what could delicately be called a yet-to-be-gentrified area of the Tenderloin. Most of the staff has worked there 30+ years.  It is an institution in San Francisco.

Anyway, I think the uniqueness of this establishment and it’s truly diverse clientele and the sheer beauty of San Francisco can be summed up in this quote in the SF Chronicle’s coverage of the event:

“I always wanted to eat there,” Larry Edmond, who lives in a nearby residential hotel, said wistfully as he watched the fire crews. Heavily bearded, he wore a woman’s pink wig and sleigh bells on his wrists.

ojs-cropped.jpg


photo credit: SF Chronicle

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